Production Workflow

Workflow? Why would we even talk about it? Well, because in our case, it's worth mentioning.

Most companies develop websites with a standard workflow. Draw a design, fill in placeholder content, make some changes, redraw the design, make more changes, rinse and repeat, put in proper content, realise the design doesn't quite fit a certain element etc. If there is an existing design, or the finished product relies more on the design than content, then it makes all the sense. However, more often than not, there is no design. Also, it is quite important what it is a given website is meant to relay to its users. Creating custom design templates from scratch is usually a lot of work, and carries with it a price tag which isn't always in balance with the rest of the project.

This is why since the beginning, our workflow has been a bit different. Understanding what your site is meant to portray is of great importance, and helps us advise you before anything is started on. Step one is for us to understand it, often there are services or parts of the website that the client may not have considered. Many companies will just go ahead with the build and then face delays, or hit a possible road block. From simple things like needing a newsletter system, to design breaking problems or requirements that simply do not fit with the platform it's being built on.

So, step one is planning ahead what you may require not just now, but in two years. Then we move to a general idea on the final look, the colours, the feel, geometry of elements. Then move to build the architecture, filling in actual content, images, building menus and everything the website will have. And finally, we go back to the design to finish it and polish all the elements. Throughout the process, we consult and advise on any aspect of the project where improvements can be made ahead of time. This has always benefited production cycles, and in turn lowered the cost of the finished product for clients, while the clients are very happy with the end results, and are better prepared for a longer period of time.

Step 1

Understand your project and plan ahead what it may require in the future

Step 2

General visual look and feel of your site

Step 3

Building the architecture and content

Step 4

Finish and polish the design and elements

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