Online Stores

Whether you already run a physical store and wish to introduce another source of revenue, or are looking to run an online store only, we have a solution. No matter what kind of a store you need, retail, wholesale, digital goods. Regardless of the industry, clothing, IT, consumer electronics, food, we've done them all.


Online stores are built with VirtueMart, Joomla!'s most popular shopping solution. VirtueMart has been around for over 20 years, and has been in continuous development. Primary reasons why we build stores with it (including our own), is out-of-the-box functionality and the list is huge. It covers most requirements without the need to add another 50 plugins to it to create as simple or as complex store as you need. The seconds reason is extendibility. Should you require certain niche functionality, or improve upon ones supplied, chances are, it already exists and can be easily added. This being the case, as well as VirtueMart itself being free, it helps bring the production costs down.

Below is just a tiny list of most commonly required functionality:


  • Unlimited categories and subcategories
  • Unlimited manufacturers
  • Unlimited products
  • Multiple categories per product
  • Product relations
  • Parent/child product relations for product variants
  • Extensive list of predefined product information fields
  • Extendable with custom fields for nearly any requirement


  • Single or multi currency
  • Price per purchase quantity
  • Price per user group
  • Price per product variant
  • Coupons per user
  • Coupons per group
  • Site wide coupons
  • Price overrides
  • Timed pricing


  • Comprehensive shipping system
  • Shipping per groups
  • Shipping per cart weight based on product weights
  • Postcode based shipping
  • Combination of postcode and weight
  • Rule based free shipping


  • global payments
  • payments per groups
  • 13 out of the box payment methods including Direct Deposit, PayPal, Skrill, 2Checkout, eWay and more
  • other payment methods can be added


  • guest users
  • user groups
  • user access control
  • multiple shipping / billing addresses

How much does an online store cost?

As with info sites, it all depends on requirements, and there is no one size fits all answer. A common misconception to be covered first, is that a shop price depends on the number of products. A build depends on what you need it to be able to do, so a shop with 10,000 products can have a lower price than one with 100 products. The number of products plays a role in the cost depending on whether you have ready products, or you need us to prepare them.

The industry estimates anywhere from AUD$10,000 to AUD$100,000+ for small to medium businesses, depending on how/what with it is built, the amount of work it will take to complete, and both depend on the project requirements.

Since we use Joomla! CMS which you can read more about here, we are able to reduce production costs while delivering a robust turn-key solutions. Shops built so far have ranged from AUD$12,000 to AUD$75,000.

What's included?

Structure aside as it is completely dependent on the project at hand, each website includes:

  • the build
  • responsive visuals
  • basic newsletter system (upgradeable)
  • image optimisation*
  • site optimisation**
  • basic SEO for all content and product pages***
  • any applicable licenses (where required)
  • administration education
  • optional long term maintenance (recommended) and administration packages available

* Image optimisation means preparing your images for the web. Reducing image size and image 'weight' in terms of storage. It does not include image processing, improving images or modifying image format ratios.
** site optimisation means improving content delivery by means of compressing data sent from the server to reduce load times and improve user experience and page speed ratings
*** basic SEO means we cover SEO title, description and image alt tags. In depth SEO is available as an optional service.


There are no licenses for the site or its use, and there are no percentages from sales or any hidden costs. Above mentioned licenses are strictly for additionally required components (added functionality if required) that may not be free, and come with a free updates period (3-12 months in general). Any such license purchased is yours for life (rare subscription based services if needed, are excluded).

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